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A Digital Agency


Since 1798

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A Digital Agency


Since 1798

Outsider is a digital ad agency led by award-winning filmmakers and designers specializing in creating experiences with a cinematic edge.


Our Latest Work

Star Wars: The Storyboards

Abrams and Lucasfilm tapped Outsider to create a trailer and strategic multi-pronged marketing approach that would embody the wonder and excitement of the original Star Wars trilogy. For the first time ever, Lucasfilm has opened its archives to present the complete storyboards in Abrams’ Star Wars Storyboards: The Original Trilogy.  With coverage in publications like Wired.com, Hollywood Reporter and fan sites like starwars.com and theforce.net, the Force is strong with this one.

Altec Lansing Re-Brand

Since 1927, Altec Lansing has set new audio standards in product design and performance.  Today, they are gearing up again to set the industry model straight.  And they have picked us to usher in their from-the-ground-up rebrand.  The licensee-targeted Brand Book identifies the brands nexus between trend-setting technology and nostalgia and portrays Altec Lansing with the truth and spirit of their mission.  The new image will help them stand out amongst a sea of competitors. This is Altec Lansing. FIRST. 

The Wes Anderson Collection

The Wes Anderson Collection utilizes a combination of animated GIFs and jQuery to create the many custom animations. This technique was done in an effort to minimize page loading speed and to increase scrolling smoothness.  What was a new initiative  is now a staple in their future marketing efforts.   Winner of the Awwwards.com site of the day.

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Our Capabilities


879 Years of Experience

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Our Capabilities


879 Years of Experience

Branding

Design  / Strategy /  Brand Books /  Style Guides /  Logos /  Brand Videos / Packaging / Coloring Books / Motion Graphics


Web

Design / UX / Development / Dial Up / SEO Strategy / Custom CMS Applications / Analytics


Video

Motion Graphics / 3D / 2D / Beef Jerky / Branded Video / Editing / Animation / Interactive


Experiential

Trade Show Exhibits / Holograms / Interactive Displays / Break Dancing / Video Walls / Guerilla Marketing

Social Media

Profile Creation / Talking / Community Management / Engagement Campaigns / Analytics


Mobile Apps

Design / UX / Walkie Talkies / Development / Ice Cream Sandwiches

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Our Philosophy


In theory it works well

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Our Philosophy


In theory it works well

If you are comfortable from the outside looking in, and if you are willing to fight for it, then you share the theory of the Outsider.

Finding new ways to connect is really at the core of the modern generation of marketing and advertising.  We aren't selling or advertising "to" people anymore, we are advertising "with" them as an integral part of the process.  These days it's not so much about making "a point" as it is about initiating and progressing the conversation.  Branded content these days is unconstrained.  It's the end of the monologue of yesterday and the beginning of the dialogue of tomorrow.  

Outsider is a mind set.  A state of being. And a set of values.  Yes, we are a digital agency.  However, we don’t try to be everywhere and do everything.  We believe in the disruptive advantage.  We try to be in the moment and do what we know very well.  This way we never fail to astonish you.  

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Home Sweet Home


Not Brooklyn

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Home Sweet Home


Not Brooklyn

Outsider is proud to be headquartered in NYC.

A town where every lady and gent must earn the right to success; to win business.  A fondness for tradition with a desire to fight for what's right and protect our own. The bowler hat, the sword, the umbrella... You get it... Maybe not.   

Large Table

Large Table

Where we are supposed to eat.

Where we are supposed to eat.

2 floors! Wow! We must be doing well.

2 floors! Wow! We must be doing well.