ALTEC LANSING: SUMMER AD CAMPAIGN
Since 1927, Altec Lansing has set new audio standards in product design and performance. Today, they are gearing up again to set the industry model straight. Outsider is helping to usher a from-the-ground-up rebrand ultilizing the power of video. The est. FIRST campaign identifies the brand's nexus between trend-setting technology and nostalgia and portrays Altec Lansing with the truth and spirit of their mission. The new image will help them stand out amongst a sea of competitors. This is Altec Lansing est. FIRST.