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Since 1927, Altec Lansing has set new audio standards in product design and performance.  Today, they are gearing up again to set the industry model straight.  And they have picked us to usher in their from-the-ground-up rebrand.  The licensee-targeted Brand Book identifies the brands nexus between trend-setting technology and nostalgia and portrays Altec Lansing with the truth and spirit of their mission.  The new image will help them stand out amongst a sea of competitors. This is Altec Lansing - est. FIRST.  See more from the campaign.


When NBC Telemundo's late night talk show Tu Nite con Lorenzo Parro needed an on-air branding package they came to Outsider.   Comedian Lorenzo Parro hosted the fast-paced program, featuring celebrity guests, live musical performances and fresh comedy sketches.

The branding needed the same type of colorful energy and Outsider delivered a fresh look that featured the weekly guests against the backdrop of the energy of New York City.