Profile Creation / Talking / Community Management / Engagement Campaigns / Analytics

Altec Lansing Facebook

Altec Lansing Facebook

ALTEC LANSING

With a target demo that uses Facebook and Twitter more that any other internet based media,  Altec Lansing was falling far behind their competition in social media engagement.   Outsider started an integrated campaign in August that combines photography, video and contests to engage followers.

We believe that Facebook Likes are the core measurement of a company’s credibility and fan base, and a great way to grow the brand loyalty and recognition.  Twitter is where Altec Lansing will build their customer base; posts are more likely to be shared, and the brand can interact with customers/followers directly, showing good customer service, which is likely to be passed on to followers’ friends and networks.

Konami Gaming Facebook

Konami Gaming Facebook

KONAMI GAMING

When Outsider took over Konami’s social media profiles, they were already utilizing Facebook advertising. However, they weren’t utilizing this budget toward promoting their actual content. While total Likes and total Reach were already substantially large, figures like organic reach, engagement rate, and post impressions were falling by the wayside. Though they were growing a substantial community, nobody was listening.  

By creating regularly scheduled content with a more design-centric focus, Konami’s organic reach increased by over 2,300%.  In addition, Konami’s community was now over 140% more engaged with the content. Most impressively, both figures were achieved without any increase in advertising spend.  By reconfiguring targeting, copy, and imagery of the advertisement, Outsider was not only able to stave off a decrease in Like growth but was actually able to increase community expansion by over 50%.

The Children's Aid Society Facebook

The Children's Aid Society Facebook

THE CHILDREN'S AID SOCIETY

Outsider’s collaboration with the 160-year-old Children’s Aid Society continues to be a success story in the non-profit world.  We created content with a particular focus on design and branding. Combining their historic photo-based content with a highly targeted and multi-pronged advertising spend, The Children’s Aid Society’s social presence increased exponentially.  In just one year, Outsider was able to more than double the foundation’s total community. 

Children’s Aid’s community was over 400% more engaged with Outsider-created content. Most impressively of all, Children’s Aid's organic reach, which is not affected by advertising, increased by over 300%. In two years the non-profit raised over three million dollars. 

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